Impact of Artificial Intelligence on Sustainable Performance of SME in Pakistan: The Mediating Roles of Supportive Leadership

Dr. Nauman Mushtaq; Dr. Asmat N. Khattak; Dr. Mansoor Faisal; Sunia Sattar Khan

doi:10.59075/zjss.v5i1.614

Authors

Dr. Nauman Mushtaq Ph.D, Institute of Management Sciences (IMS), Lahore, Pakistan & Officer National Grid Company of Pakistan
Dr. Asmat N. Khattak Associate Professor & Dean, Institute of Management Sciences (IMS), Lahore, Pakistan
Dr. Mansoor Faisal Ph.D, Institute of Management Sciences (IMS), Lahore, Pakistan
Sunia Sattar Khan Independence Researcher

DOI:

https://doi.org/10.59075/zjss.v5i1.614

Keywords:

Adoption of Artificial Intelligence, Sustainable Performance, Supportive Leadership and SME in Pakistan

Abstract

The primary goal of this study is to assess whether artificial intelligence (AI), along with supportive leadership, impacts an organization’s sustainable performance. To better understand the relationships among these concepts, a quantitative study was conducted. Data were collected from 280 employees working in SMEs in Pakistan. Using structural SPSS software for analysis. The study results show that AI significantly increases the sustainable performance. Furthermore, the findings demonstrate that supportive leadership has a positive moderating effect on the AI and sustainable performance. These study results may provide organizational leaders with guidance on implementing productive work environments by leveraging AI as a valuable resource to achieve sustainable performance standards, while also fostering employee participation in the strategic process of transforming systems to meet long-term objectives.