Zakariya Journal of Social Science <p style="text-align: justify;">The Zakariya Journal of Social Sciences (ZJSS) publishes empirical, theoretical, conceptual and methodological papers of the highest quality on topics in the fields of education, pedagogy and all allied disciplines of social sciences. Any submission to ZJSS is expected to meet the journal requirements and focus on practicably empirical research. Typically, a paper suitable for ZJSS should attempt to replicate, create, advance, deepen, or repudiate existing published theory about professional teaching and learning and allied social sciences disciplines through conspicuous and vivid illustrations and models that can be tested through the evidence for the purpose of empirical support. ZJSS also encourages a variety of disciplinary perspectives, methods, conceptual approaches, and substantive problem areas. ZJSS at AIRSD is interested in publishing articles derived from experiential paradigm and field-based exposures along with conceptually robust theory rooted in social and cultural practices within the allied disciplines.</p> <p><strong>Scope</strong></p> <p style="text-align: justify;">The mission of establishing Zakariya Journal of Social Sciences (ZJSS) is to promote high quality international standard research in the field of Education, Law, Economics, Commerce, International Relations, Islamic Studies, Arabic Studies Political Science, Psychology, Philosophy, Anthropology, Communication Studies, Civics, Environmental Studies, Library Sciences, Public Administration, Media Studies and Sustainable Development, Women Studies, American Studies, Rural/ Urban Studies, Journalism, Peace &amp; Conflict Studies, Disaster Economics, Archeology, Anthropology, Archival Studies, Iqbal Studies/Iqbaliyat, Demographic and Population Studies, Religious Studies/Comparatives Religions, Home Economics, Mass Communication etc.</p> <p><strong>Objectives</strong></p> <ul> <li>To publish scholarly research contributions of scholars in the faculty of Social Sciences</li> <li>To help students of research in all allied disciplines across the nations to share their empirical research and findings both in qualitative and quantitative paradigm</li> <li>To produce research that can be applied in any social and education context</li> <li>To create research activities that can benefit universities and research institutes' research requirement as pre-requisites for effective ranking</li> </ul> en-US Zakariya Journal of Social Science Impact of Technological, Organizational, Product, and Process Innovation on Employee Turnover Intention <p>The study aimed at investigating the predictive relationship between innovation and employee turnover intention in the telecom sector of Pakistan; particularly Mobilink Microfinance Bank, Khushali Bank, U-Bank&amp; Telenor Microfinance Bank. The impact of technological, organizational, product, and process innovation was measured on employee&nbsp; turnover&nbsp; intention&nbsp; by&nbsp; using&nbsp; the&nbsp; adapted&nbsp; version&nbsp; of&nbsp; The Denison&nbsp;&nbsp; Organizational&nbsp;&nbsp; Culture&nbsp;&nbsp; Survey&nbsp;&nbsp; (1990).&nbsp;&nbsp; The&nbsp;&nbsp; sample comprised 150 employees with the inclusion criteria of only those working at the Microfinance Banks. A purposive sampling technique was&nbsp; used&nbsp; and&nbsp; the&nbsp; survey&nbsp; was&nbsp; conducted&nbsp; in&nbsp; person&nbsp; as&nbsp; well&nbsp; as&nbsp; on Google Docs. The method of regression analysis was used to analyze the data. The results suggested the predictive role of innovation in decreasing employee turnover intention.</p> Ana Malik Ghafeer Amjad Ali Raza Nemati Copyright (c) 2022 Zakariya Journal of Social Sciences 2022-04-05 2022-04-05 1 1 1 14 Effects of Environmental Changes on Human Health (An Anthropological Study of Multan City) <p>Environmental&nbsp; changes&nbsp; are&nbsp; considered &nbsp;to&nbsp; be&nbsp; among&nbsp; the&nbsp; main problems&nbsp; of&nbsp; the&nbsp; world.&nbsp; There&nbsp; are&nbsp; some&nbsp; anthropogenic&nbsp; activities that&nbsp;&nbsp; human&nbsp;&nbsp; beings&nbsp;&nbsp; perform&nbsp;&nbsp; and&nbsp;&nbsp; that&nbsp;&nbsp; cause&nbsp;&nbsp; changes&nbsp;&nbsp; in&nbsp;&nbsp; the environment which adversely puts effect human health in the form of&nbsp; diseases.&nbsp; The&nbsp; main&nbsp; focus&nbsp; of&nbsp; present&nbsp; study&nbsp; is&nbsp; on&nbsp; effect&nbsp; of environmental changes human health and anthropological study of Multan city. The core objective of this research was to find out the environmental effects on the human health and their surroundings due&nbsp; to&nbsp; environmental&nbsp; changes&nbsp; and&nbsp; explore&nbsp; the&nbsp; perception&nbsp; of causes, mechanism and its effects on the life of the individual. This study&nbsp; also&nbsp; includes&nbsp; the&nbsp; recommendations,&nbsp; how&nbsp; human&nbsp; health&nbsp; was affected&nbsp; by&nbsp; the&nbsp; environmental&nbsp; changes.&nbsp; The&nbsp; present&nbsp; research examined the social economic and cultural effects associated with the&nbsp; environmental&nbsp; changes&nbsp; on&nbsp; human&nbsp; health.&nbsp; In&nbsp; this&nbsp; case&nbsp; study, both quantitative and qualitative approaches were used. The data was&nbsp; conducted&nbsp; from&nbsp; population&nbsp; between&nbsp; 20&nbsp; to&nbsp; 60&nbsp; years&nbsp; old&nbsp; and selected&nbsp; sample&nbsp; was&nbsp; 100&nbsp; male&nbsp; and&nbsp; female&nbsp; respondents&nbsp; of&nbsp; Multan city. For the purpose of the current research, data was conducted through&nbsp;&nbsp; questionnaire&nbsp;&nbsp; and&nbsp;&nbsp; case&nbsp;&nbsp; study&nbsp;&nbsp; method&nbsp;&nbsp; and&nbsp;&nbsp; informal discussion&nbsp; and&nbsp; observations.&nbsp; The&nbsp; major&nbsp; findings&nbsp; of&nbsp; the&nbsp; research are&nbsp; environmental&nbsp; issues&nbsp; like&nbsp; air,&nbsp; noise&nbsp; pollution&nbsp; and&nbsp; global warming.&nbsp; This&nbsp; piece&nbsp; of&nbsp; research&nbsp; work&nbsp; is&nbsp; the&nbsp; contribution&nbsp; to&nbsp; the Anthropological literature of Multan in the context of the effects of environmental change on human health</p> Muhammad Yasir Malik Iqra Mazhar Mazhar Muhammad Shakir Owais Kareem Copyright (c) 2022 Zakariya Journal of Social Sciences 2022-04-05 2022-04-05 1 1 15 22 Perceived Parental Acceptance Rejection as a Predictor of Academic Achievement Motivation, Coping Abilities and Well Being Moderated Role of Emotional Intelligence and Personality Traits <p>The&nbsp;&nbsp; current&nbsp;&nbsp; study&nbsp;&nbsp; was&nbsp;&nbsp; to&nbsp;&nbsp; validate&nbsp;&nbsp; the&nbsp;&nbsp; perceived&nbsp;&nbsp; parental acceptance&nbsp;&nbsp; rejection&nbsp;&nbsp; as&nbsp;&nbsp; a&nbsp;&nbsp; predictor&nbsp;&nbsp; of&nbsp;&nbsp; academic&nbsp;&nbsp; success motivation,&nbsp; coping&nbsp; abilities,&nbsp; and&nbsp; well-being&nbsp; regulated&nbsp; role&nbsp; of emotional&nbsp;&nbsp; intelligence&nbsp;&nbsp; and&nbsp;&nbsp; personality&nbsp;&nbsp; characteristics&nbsp;&nbsp; among adolescent&nbsp; government&nbsp; schools&nbsp; in&nbsp; Sargodha,&nbsp; Pakistan.&nbsp; The&nbsp; data was&nbsp;&nbsp; collected&nbsp;&nbsp; using&nbsp;&nbsp; the&nbsp;&nbsp; purposive&nbsp;&nbsp; sampling&nbsp;&nbsp; approach.&nbsp;&nbsp; The constructs&nbsp; of&nbsp; research&nbsp; were&nbsp; measured&nbsp; using&nbsp; pre-created&nbsp; scales. Correlation research revealed that Perceived Parental Acceptance has&nbsp; a&nbsp; positive&nbsp; association&nbsp; with&nbsp; Academic&nbsp; Achievement,&nbsp; wellness, and coping methods, indicating that pupils in the school are more likely&nbsp;&nbsp; to&nbsp;&nbsp; succeed.&nbsp;&nbsp; Linear&nbsp;&nbsp; Regression&nbsp;&nbsp; analysis&nbsp;&nbsp; revealed&nbsp;&nbsp; that parental&nbsp; acceptance&nbsp; had&nbsp; a&nbsp; substantial&nbsp; influence&nbsp; on&nbsp; academic accomplishment motivation, coping abilities, and well-being, which mitigated the role of emotional intelligence and personality factors. Modal&nbsp; 2&nbsp; and&nbsp; 3&nbsp; demonstrated&nbsp; that&nbsp; emotional&nbsp; intelligence&nbsp; has increased.</p> Noreen Sultana Rkhshanda Kunza Aqdas Rabeasani Copyright (c) 2022 Zakariya Journal of Social Sciences 2022-04-05 2022-04-05 1 1 23 37 A Critical Evaluation of the Theories of Punishment <p>Punishment&nbsp; is&nbsp; the&nbsp; suggestion&nbsp; to&nbsp; propose&nbsp; effect&nbsp; upon&nbsp; the&nbsp; person doing&nbsp; wrong&nbsp; for&nbsp; his&nbsp; sin.&nbsp;&nbsp;&nbsp; It&nbsp; is&nbsp; projected&nbsp; as&nbsp; it&nbsp; is&nbsp; decisively scheduled,&nbsp; and&nbsp; it&nbsp; is&nbsp; a&nbsp; liability&nbsp; as&nbsp; it&nbsp; has&nbsp; a&nbsp; sense&nbsp; of&nbsp; anguish.&nbsp;&nbsp;&nbsp; The primary&nbsp; purpose&nbsp; of&nbsp; this&nbsp; writing&nbsp; is&nbsp; to&nbsp; see&nbsp; and&nbsp; study&nbsp; the&nbsp; different theories&nbsp;&nbsp; of&nbsp;&nbsp; punishment&nbsp;&nbsp; through&nbsp;&nbsp; an&nbsp;&nbsp; eagle-eye&nbsp;&nbsp; view.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Before intruding into the further details at first stance, I shall ink here the three&nbsp;&nbsp; ideas&nbsp;&nbsp; of&nbsp;&nbsp; punishment&nbsp;&nbsp; which&nbsp;&nbsp; are&nbsp;&nbsp; a&nbsp;&nbsp; deterrent&nbsp;&nbsp; theory&nbsp;&nbsp; of punishment,&nbsp; retributive&nbsp; theory&nbsp; of&nbsp; punishment&nbsp; and&nbsp; reformative theory&nbsp; of&nbsp; punishment;&nbsp; and&nbsp; after&nbsp; I&nbsp; shall&nbsp; see&nbsp; these&nbsp; theories&nbsp; one&nbsp; by one&nbsp; to&nbsp; evaluate&nbsp; them&nbsp; critically&nbsp; because&nbsp; each&nbsp; of&nbsp; them&nbsp; has&nbsp; its peculiar importance, benefits, and drawbacks.</p> Dr. Sheikh Muhammad Adnan Dr. Shaukat Hussain Bhatti Tauseef Adeel Hassan Copyright (c) 2022 Zakariya Journal of Social Sciences 2022-04-05 2022-04-05 1 1 38 43 The Implementation of Customer Relationship Management System and Innovative HR Practices in Pakistani Banking Sector <p>The&nbsp;&nbsp; growing&nbsp;&nbsp; competition&nbsp;&nbsp; in&nbsp;&nbsp; financial&nbsp;&nbsp; markets&nbsp;&nbsp; worldwide&nbsp;&nbsp; is indicator&nbsp; for&nbsp; the&nbsp; need&nbsp; of&nbsp; Customer&nbsp; Relationship&nbsp; Management (CRM) systems in baking sector to gain and sustain the competitive advantages.&nbsp; The&nbsp; basic&nbsp; aim&nbsp; of&nbsp; the&nbsp; research&nbsp; is&nbsp; to&nbsp; investigate&nbsp; and highlight the success factors and status of the CRM implementation in Pakistani Banking Sector. Data obtained from three larger banks (UBL,&nbsp; HBL&nbsp; and&nbsp; MCB)&nbsp; and&nbsp; four&nbsp; other&nbsp; banks &nbsp;in&nbsp; South&nbsp; Punjab, Pakistan.&nbsp; Questionnaire&nbsp; was&nbsp; used&nbsp; to&nbsp; collect&nbsp; data&nbsp; from&nbsp; 100&nbsp; bank employees. The responses were collected on five-point Likert scale. The SPSS software was used to analyse the data. Hypotheses were tested&nbsp;&nbsp; using&nbsp;&nbsp; multi&nbsp;&nbsp; regression&nbsp;&nbsp; analysis.&nbsp;&nbsp; Regression&nbsp;&nbsp; analyses performed&nbsp; to&nbsp; check&nbsp; the&nbsp; cause-and-effect&nbsp; relationship&nbsp; between dependent&nbsp; variable&nbsp; (Implementation&nbsp; of&nbsp; CRM)&nbsp; and&nbsp; independent variables&nbsp;&nbsp; (top&nbsp;&nbsp; management&nbsp;&nbsp; support,&nbsp;&nbsp; customer&nbsp;&nbsp; attitude&nbsp;&nbsp; and Innovative HR Practices). Some of limitations in this study were due to shortage of time and finances. Researchers also suggested some directions for future studies.</p> Raheel Akhtar Muhammad Hassaan Geofrey Gidion Rwezimula Dr. Shakil Akhtar Copyright (c) 2022 Zakariya Journal of Social Sciences 2022-04-05 2022-04-05 1 1 44 65