https://journals.airsd.org/index.php/jemba <p style="text-align: justify;">The “Journal of Economics, Management &amp; Business Administration” (JEMBA), is open access, independently and objectively double-blind peer-reviewed scientific research journal freely accessible online published bi-annually. JEMBA aims to address issues facing South Asian and Southeast Asian business and management, recognize its unique position in the global economy and contribute towards the development of inclusive, sustainable business in the regions.</p> <p style="text-align: justify;">JEMBA provides a much-needed platform showcasing practice, policy and strategy in South Asian and Southeast Asian business and management and the regions' impact on the global business ecosystem. It seeks to publish articles from any professional field as long as they demonstrate how they advance international business theory and/or practice. In particular, it welcomes research that integrates theories and concepts from different disciplines and/or has implications for practitioners and policymakers. It encourages authors to discuss the potential for societal impact in their research.</p> <p style="text-align: justify;">The editorial team is responsible for the final selection of the manuscript after it undergoes a plagiarism test. The manuscript is then sent to national and international reviewers. JEMBA editorial board reserves the right to reject any manuscript deemed inappropriate for publication. Views and the accuracy of facts expressed in the manuscripts are those of the authors and do not necessarily reflect the interpretations of the publishers. Each article accepted after the peer review process will be made freely available online, under the Creative Commons License (<a href="https://creativecommons.org/licenses/by-nc/4.0/">https://creativecommons.org/licenses/by-nc/4.0/</a>) and hosted online in perpetuity.</p> <p style="text-align: justify;"><strong>Aims of the Journal</strong></p> <p class="isSelectedEnd">JEMBA aims to foster interdisciplinary research and encourage the exchange of ideas that address contemporary economic, managerial, and business challenges at local, regional, and global levels. The journal welcomes original research articles, review papers, case studies, conceptual papers, policy analyses, and short communications that offer significant contributions to theory, practice, and policy development.</p> <p class="isSelectedEnd"><strong>Scope of the Journal</strong></p> <p class="isSelectedEnd">The journal publishes research in, but is not limited to, the following areas:</p> <ul data-spread="false"> <li>Microeconomics and Macroeconomics</li> <li>Development Economics and Economic Policy</li> <li>International Economics and Trade</li> <li>Monetary and Fiscal Economics</li> <li>Financial Economics and Banking</li> <li>Corporate Finance and Investment Analysis</li> <li>Accounting and Auditing</li> <li>Business Administration and Strategic Management</li> <li>Human Resource Management</li> <li>Marketing Management and Consumer Behavior</li> <li>Organizational Behavior and Leadership</li> <li>Entrepreneurship and Innovation Management</li> <li>Small and Medium Enterprise (SME) Development</li> <li>Operations and Supply Chain Management</li> <li>Project and Quality Management</li> <li>Business Analytics and Decision Sciences</li> <li>Digital Business and E-Commerce</li> <li>Information Systems and Technology Management</li> <li>Corporate Governance and Business Ethics</li> <li>Sustainability, Green Business, and ESG Practices</li> <li>Public Administration and Public Policy</li> <li>International Business and Globalization</li> <li>Tourism and Hospitality Management</li> <li>Healthcare Management</li> <li>Educational Management</li> <li>Islamic Economics, Finance, and Banking</li> <li>Behavioral Economics and Behavioral Finance</li> <li>Artificial Intelligence and Business Applications</li> <li>FinTech, Digital Transformation, and Emerging Technologies</li> <li>Environmental Economics and Sustainable Development</li> </ul> <p>JEMBA encourages multidisciplinary and cross-disciplinary studies that integrate economics, management, business administration, technology, sustainability, and public policy perspectives to address contemporary organizational and societal challenges.</p> <p style="text-align: justify;">Write to us if you have any queries (Principal Contact: <a href="maileto:yuchen.martin.hu@gmail.com">jemb@journals.airsd.org</a>) or (Support Contact: <a href="https://journals.airsd.org/index.php/jemba/management/settings/support@journals.airsd.org">support@journals.airsd.org</a>)</p> en-US jbem.editor@airsd.org (Muhammad Zubair Chishti) jbem.editor@airsd.org (AIRSD Support Team) Wed, 01 Jul 2026 00:00:00 +0100 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 https://journals.airsd.org/index.php/jemba/article/view/673 <p><em>Digital technologies are transforming the ways in which small and medium-sized enterprises (SMEs) discover opportunities, develop value propositions, and compete, but the link between digital entrepreneurship (DE) and measurable outcomes of the firms' performance is not fully understood. This study investigated the link between digital entrepreneurship and the performance of SMEs (SMEP) with business model innovation (BMI) as a mediator, and digital readiness (DR) as a boundary condition to moderate the relationship between DE and SMEP. Data was gathered from 250 owners, managers and senior employees of SMEs across various digitally enabled industries of retail trade, services, manufacturing, information technology, e-commerce and other service industries in Pakistan using purposive sampling as a quantitative research method with cross-sectional design. The analysis of data was done in two stages, namely the analysis of partial least squares structural equation modeling (PLS-SEM). The measurement model showed good indicator reliability (all loadings &gt; 0.80), internal consistency (Cronbach's alpha &gt; 0.89, and composite reliability &gt; 0.89), and convergent and discriminant validity (average variance extracted &gt; 0.70; Fornell-Larcker and Heterotrait-Monotrait criteria met). The digital entrepreneurship-SME performance relationship was partially mediated by the business model innovation variable (indirect effect = .181, 95% bootstrap CI [0.117, 0.253]), which was directly predicted by digital entrepreneurship. A mediating role between digital entrepreneurship and the SME performance variable was found for the business model innovation variable, which significantly and positively predicted SME performance, and which was itself significantly predicted by digital entrepreneurship (indirect effect = 0.181, 95% bootstrap CI [0.117, 0.253]). The direct link between digital entrepreneurship and SME performance was moderated by digital readiness in the sense that the relationship grew stronger with an increase in the level of digital readiness. The model accounted for 36.6% of the variance in SME performance and exhibited good predictive relevance (Q2 = 0.354). The results provide an extension of the resource-based view and dynamic capabilities theory to the digital SME context and suggest managers of SMEs and policymakers towards turning digital entrepreneurial activity into positive performance-based outcomes. </em></p> Dr. Hina Mushtaq, Hamna Anis Copyright (c) 2026 Dr. Hina Mushtaq & Hamna Anis https://creativecommons.org/licenses/by-nc/4.0 https://journals.airsd.org/index.php/jemba/article/view/673 Tue, 28 Jul 2026 00:00:00 +0100