WAQAR ALI; WAQAS ALI. Effect of Consumers’ Environmental Consciousness and Environmental Friendliness on Brand Preference. Journal of Economics, Management & Business Administration, [S. l.], v. 1, n. 1, p. 19–35, 2022. DOI: 10.59075/jemba.v1i1.62. Disponível em: https://journals.airsd.org/index.php/jemba/article/view/62. Acesso em: 13 sep. 2025.