International Journal of Social Sciences, Humanities and Communications

Adoption of Artificial Intelligence/Data Analytics in Business Decision-Making: Effects on Efficiency and Competitive Advantage

Muhammad Ali, Muhammad Zubair Ashraf, Nosheen Akhtar — Wed, 09 Jul 2025 00:00:00 +0000

The blistering development of the Artificial Intelligence (AI) and Data Analytics (DA) has reshaped the contemporary way of decision-making, optimization of processes, and maintaining a competitive advantage among modern organizations. This research paper explores how AI and analytics-based solutions can be implemented in business decision-making processes and highlights the impact of these solutions on operational effectiveness, strategic flexibility, and sustainability. Based on the available empirical evidence, the technological adoption models, and case studies in the industry, this study sheds light on the impact of predictive analytics, machine learning, and automated decision support systems on the performance of organizations. It also discusses obstacles including lack of skills, data quality problems, and technological change resistance which may hamper successful adoption. The paper assumes a conceptual framework that connects the AI/DA adoption and the increases in efficiency and competitive advantage and incorporates the Technology-Organization-Environment model and Resource-Based View. Results can be used to enhance further insights into the relationship between the capability of data and the responsiveness of firms in new and developed economies.

Depression, Anxiety, and Stress among University Students in Pakistan

Palwasha Nasir — Sun, 17 Aug 2025 00:00:00 +0000

University students encounter several academic, social, and personal issues that can affect their psychological wellbeing causing depression, anxiety, and stress. In Pakistan, the increasing educational demands, financial susceptibilities, and socio-cultural demands are causing the mental strain among the students. The paper examines the etiology and prevalence of depression, anxiety and stress in Pakistani university students with a particular focus on the following factors as causes of this disease, academic workload, family expectations, peer relationships, and socio-economic status. It has been indicated that mental health programs and counseling services play a crucial role in helping students to achieve psychological well-being and academic achievement.

Political Communication through Television and Digital Media in Pakistan

Ali Abbas, Abid Hossain Shawon — Sat, 04 Oct 2025 00:00:00 +0000

The spread of television and digital media has brought about a radical change in the field of political communication according to which the information is spread by the actors in the political process and the way the citizens are involved in political affairs. Traditionally, television acted as the most influential platform to convey political message, agenda-setting, and persuading voters and provided centralized and edited political discourse. Nonetheless, the swift advancement of digital media platforms, such as social media, online news portals, and interactive communication technologies, has decentralized the political communication process, allowing more people to engage in it, achieve a sense of immediacy, and make the political content more personalized. This paper observes the dynamic nature of political communication in both television and online media in terms of their influences in influencing political consciousness, popular opinion and democratic participation. The paper is based on empirical and theoretic sources that demonstrate the importance of framing and agenda-setting in media, along with an algorithmic mediation approach to affect political discourse in modern societies. It also discusses how media convergence, misinformation and fragmented audiences are affecting democratic processes. The results highlight that, on one hand, digital media can be used to increase political participation and accessibility, but on the other hand, there are issues associated with polarization, credibility and regulation. The research paper has an impact on political communication research by presenting a combined interpretation of both traditional and digital media as complementary spaces of political communication that is controversial.

Industry 4.0 Adoption and Operational Efficiency in Manufacturing Sectors

Dr. Surayya Jamal, Dr. Muhammad Arif — Sat, 15 Nov 2025 00:00:00 +0000

Implementation of the Industry 4.0 technologies has become one of the key strategies of the contemporary manufacturing industries aiming to strengthen the efficiency, productivity, and competitiveness of operations across the rapidly digitalized economy. The Industry 4.0 also incorporates modern digital solutions into the conventional production processes, including the Internet of Things (IoT), cyber physical systems, artificial intelligence (AI), big data analytics, and automation, which make it possible to conduct real time decision making, predictive maintenance, and value chain integration without interruption (turn1search0; turn0search4). Both empirical and review studies continue to support that manufacturing firms practicing Industry 4.0 have demonstrated observable quality, flexibility, resource utilization, and production throughput improvements, but to varying degrees depending on the sector and geographic area (turn1search6; turn0search24). Although proven to have benefits, there are still limitations to the transition to Industry 4.0 including the complexity of technologies, skills gaps, and workforce, the cost of integration, and the organisational preparedness. This article will introduce the conceptual background behind Industry 4.0, summarise evidence of its effects on operational processes, and mark out the most important success and obstacle factors in the adoption of Industry 4.0 in manufacturing industries across the world. This work in exploring the interaction between digital transformation and efficiency of operations also advances the idea of how Industry 4.0 reinvents the modern manufacturing systems in a distinctive manner.

Gender Equality and Women Empowerment in Developing Societies

Shazia Khalid, Shan-e-Zehra — Mon, 22 Dec 2025 00:00:00 +0000

The issue of gender equality and women empowerment is still of interest in the discourse of sustainable development, especially in the Third world where the structural inequalities still limit the social, economic, and political participation of women. Gender inequalities in education, employment, access to health facilities and influence over decision making are prevalent and despite international agreements like the United Nations sustainable development goal 5 gender inequalities remain. This paper will discuss the conceptual underpinnings, structural factors and developmental consequences of gender equality and women empowerment in developing nations. Based on a quantitative research orientation founded on the current empirical evidence, the study identifies the influence of institutional structures, cultural practices, economic reliance, and gaps of the policy-implementation process on the emergence of women empowerment results. The paper also highlights how gender equality is related to overall socio-economic development, because women empowerment is a major factor of reducing poverty, developing human capital, and democracy. Drawing evidence on the developing regions, this paper highlights the importance of context-sensitive policies, inclusive governance, and indicators of empowerment. The results are important to further scholarly and policy discussions as they provide an overall insight into gender equality as a human right requirement and developmental strategic instrument in developing societies.