https://journals.airsd.org/index.php/ijsshc/issue/feed 2026-06-04T06:37:38+00:00 Managing Editor, IJSSHC ijsshc@journals.airsd.org Open Journal Systems <p>International Journal of Social Sciences, Humanities and Communications (IJSSHC) publishes empirical, theoretical, conceptual and methodological papers of the highest quality on topics in the fields of education, pedagogy and all allied disciplines of social sciences. Any submission to IJSSHC is expected to meet the journal requirements and focus on practicably empirical research. Typically, a paper suitable for IJSSHC should attempt to replicate, create, advance, deepen, or repudiate existing published theory about professional teaching and learning and allied social sciences disciplines through conspicuous and vivid illustrations and models that can be tested through the evidence for the purpose of empirical support. IJJSSHC also encourages a variety of disciplinary perspectives, methods, conceptual approaches, and substantive problem areas. IJHSSC at AIRSD is interested in publishing articles derived from experiential paradigm and field-based exposures along with conceptually robust theory rooted in social and cultural practices within the allied disciplines.</p> <p><strong>Scope</strong></p> <p>The mission of establishing International Journal of Social Sciences, Humanities and Communications (IJSSHC) is to promote high quality international standard research in the field of Education, Law, Economics, Commerce, International Relations, Islamic Studies, Arabic Studies Political Science, Psychology, Philosophy, Anthropology, Communication Studies, Civics, Environmental Studies, Library Sciences, Public Administration, Media Studies and Sustainable Development, Women Studies, American Studies, Rural/ Urban Studies, Journalism, Peace &amp; Conflict Studies, Disaster Economics, Archeology, Anthropology, Archival Studies, Iqbal Studies/Iqbaliyat, Demographic and Population Studies, Religious Studies/Comparatives Religions, Home Economics, Mass Communication etc.</p> <p><strong>Objectives</strong></p> <ul> <li>To publish scholarly research contributions of scholars in the faculty of Social Sciences</li> <li>To help students of research in all allied disciplines across the nations to share their empirical research and findings both in qualitative and quantitative paradigm</li> <li>To produce research that can be applied in any social and education context</li> <li>To create research activities that can benefit universities and research institutes' research requirement as pre-requisites for effective ranking</li> </ul> https://journals.airsd.org/index.php/ijsshc/article/view/594 2026-03-15T08:20:42+00:00 Surayya Jamal surayyajml@gmail.com Dr. Shahid Ali Durrani shahiddurrani.89@gmail.com

<p><em>The fast adoption of artificial intelligence (AI) in the operations of companies has changed the face of human resource management (HRM), especially in knowledge-based industries like the banking sector. The use of AI technologies is transforming the management of the workforce, decision making and efficiency in the banking sector of Pakistan, whose digital transformation is gaining pace, responding to competitive pressures and regulatory reforms, and changing customer expectations. The productivity benefits related to the adoption of AI, however, are not automatic, as they also require the organizational processes that mediate technological capabilities into human and operational results. Digital Human Resource Management (Digital HRM) systems are a type of such a mechanism which serves as an institutional solution that monitors the change between technological innovation and workforce competencies, engagement, and performance. The research paper focuses on Digital HRM systems as an intervening variable between AI use and organizational productivity in Pakistan banking industry. The study, by defining Digital HRM as a facilitating architecture comprising of data-driven talent management, automated HR services and smart decision-support systems, identifies how digitalized HR activities make employees more adaptable, more skills-based, and performance-oriented. The study also examines the interaction of AI-based solutions, including predictive analytic tools, smart recruitment systems, performance management, and automated learning systems, with Digital HRM systems to influence the productivity of these systems. The results indicate that AI implementation can have a direct beneficial impact on the efficiency of operations but its maximum productivity can be achieved only in case of using integrated Digital HRM systems that will help to transform the workforce, promote continuous learning, and make managerial decisions based on the data. The research adds to the growing corpus of literature on the successful application of AI in organizational change in third-world economies through the empirical and theoretical value of mediatorship by Digital HRM in the banking sector of Pakistan. It also presents a practical implication to policy makers and banking institutions that are interested in the maximum return of technology by using strategic management of human capital.</em></p>

2026-05-17T00:00:00+00:00 Copyright (c) 2026 Dr. Surayya Jamal, Dr. Shahid Ali Durrani